Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited

Image: Waverly Place, by James Jowers

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited

They are the Drifters. Moving between worlds. Living in neither. Building a fictional brand universe where digital identities become an act of artistry.

We worked closely with the Drifters team to design and build a product that enabled users to buy, customise, pose, and create the Drifter characters in infinite ways.

What we did

  • Multi-dimensional brand world system

  • End-to-end avatar customiser

  • Fully customisable poster generator

  • 3D asset art direction

  • Website design

  • Marketing content and motion graphics

Contributors

Cyberbrokers — Development
Front Futur — 3D
Josie Bellini — CEO


They are the Drifters. Moving between worlds. Living in neither. Building a fictional brand universe where digital identities become an act of artistry.

We worked closely with the Drifters team to design and build a product that enabled users to buy, customise, pose, and create the Drifter characters in infinite ways.

What we did

  • Multi-dimensional brand world system

  • End-to-end avatar customiser

  • Fully customisable poster generator

  • 3D asset art direction

  • Website design

  • Marketing content and motion graphics

Contributors

Cyberbrokers — Development
Front Futur — 3D
Josie Bellini — CEO


Set 200 years in the future, our world has fallen into icy chaos. Anticipating civilisation’s collapse, the Global Corporate States formed The Paradigm Entertainment Group — a “Big Brother” media empire built to maintain order through entertainment. Over time, State and Media became one. The Drifters — our heroes — live in Silos, deep underground.

Their lives are controlled by constant media. Their self-expression limited by the scarcity of a world with little left to give. But for one fleeting moment, they escape — into a new paradigm. Their DNA translated into a unique digital avatar.

Set 200 years in the future, our world has fallen into icy chaos. Anticipating civilisation’s collapse, the Global Corporate States formed The Paradigm Entertainment Group — a “Big Brother” media empire built to maintain order through entertainment. Over time, State and Media became one. The Drifters — our heroes — live in Silos, deep underground.

Their lives are controlled by constant media. Their self-expression limited by the scarcity of a world with little left to give. But for one fleeting moment, they escape — into a new paradigm. Their DNA translated into a unique digital avatar.

Set 200 years in the future, our world has fallen into icy chaos. Anticipating civilisation’s collapse, the Global Corporate States formed The Paradigm Entertainment Group — a “Big Brother” media empire built to maintain order through entertainment. Over time, State and Media became one. The Drifters — our heroes — live in Silos, deep underground.

Their lives are controlled by constant media. Their self-expression limited by the scarcity of a world with little left to give. But for one fleeting moment, they escape — into a new paradigm. Their DNA translated into a unique digital avatar.

Drifters redefines digital identity as art. It offers users agency, creativity, and community in a time when online spaces can often flatten or commodify expression. It’s a celebration of storytelling, pushing NFT culture beyond novelty — into narrative, belonging, and world-building.

Drifters redefines digital identity as art. It offers users agency, creativity, and community in a time when online spaces can often flatten or commodify expression. It’s a celebration of storytelling, pushing NFT culture beyond novelty — into narrative, belonging, and world-building.

Drifters redefines digital identity as art. It offers users agency, creativity, and community in a time when online spaces can often flatten or commodify expression. It’s a celebration of storytelling, pushing NFT culture beyond novelty — into narrative, belonging, and world-building.

Since launch, the Drifters community has been actively building — crafting characters, stories, posters, and connections. Proving that self expression is not a luxury, but a necessity.

Since launch, the Drifters community has been actively building — crafting characters, stories, posters, and connections. Proving that self expression is not a luxury, but a necessity.

Since launch, the Drifters community has been actively building — crafting characters, stories, posters, and connections. Proving that self expression is not a luxury, but a necessity.

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited

Image: Waverly Place, by James Jowers

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited