Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

Aotearoa Office

14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand

©2025 Heart Limited

Image: Waverly Place, by James Jowers

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

Aotearoa Office

14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand

©2025 Heart Limited

A brand system for the future of ethical music AI generation.

Don’t Steal Music. Pioneering the future of music with integrity. Collaborating with artists, musicians, and rights holders at a pivotal moment when ethical innovation in AI matters most.

What we did

  • Brand world system

  • Alpha and beta interface design and testing

  • Website design

  • Proposal and launch decks

  • Marketing, merch and content creation

  • Motion graphics and photography art direction

  • In-studio product guides

Contributors

Shara Senderoff: CEO
Jason Vertongen: Head of Design
Nick Lemmens: Head of Motion

A brand system for the future of ethical music AI generation.

Don’t Steal Music. Pioneering the future of music with integrity. Collaborating with artists, musicians, and rights holders at a pivotal moment when ethical innovation in AI matters most.

What we did

  • Brand world system

  • Alpha and beta interface design and testing

  • Website design

  • Proposal and launch decks

  • Marketing, merch and content creation

  • Motion graphics and photography art direction

  • In-studio product guides

Contributors

Shara Senderoff: CEO
Jason Vertongen: Head of Design
Nick Lemmens: Head of Motion

Jen is your co-producer in high-fidelity, AI-driven next-jeneration music creation. Whether you’re inspired by a song in your heart or a melody in your mind, Jen helps you generate, iterate, and refine tracks, catapulting your creativity to new heights.

Jen’s commitment to training on real music and working with AI, rather than against it, revealed a brand universe defined by dichotomy: a celebration of the tension and roots of analogue music creation.

Jen is your co-producer in high-fidelity, AI-driven next-jeneration music creation. Whether you’re inspired by a song in your heart or a melody in your mind, Jen helps you generate, iterate, and refine tracks, catapulting your creativity to new heights.

Jen’s commitment to training on real music and working with AI, rather than against it, revealed a brand universe defined by dichotomy: a celebration of the tension and roots of analogue music creation.

Jen is your co-producer in high-fidelity, AI-driven next-jeneration music creation. Whether you’re inspired by a song in your heart or a melody in your mind, Jen helps you generate, iterate, and refine tracks, catapulting your creativity to new heights.

Jen’s commitment to training on real music and working with AI, rather than against it, revealed a brand universe defined by dichotomy: a celebration of the tension and roots of analogue music creation.

Jen sets a new industry standard for ethical generative AI in music by prioritizing copyright compliance, transparency, and fair compensation, with over 40 fully licensed catalogs in its training set. It bridges the gap between artistry and technology, honoring the legacy of music while embracing innovation.

Jen sets a new industry standard for ethical generative AI in music by prioritizing copyright compliance, transparency, and fair compensation, with over 40 fully licensed catalogs in its training set. It bridges the gap between artistry and technology, honoring the legacy of music while embracing innovation.

Jen sets a new industry standard for ethical generative AI in music by prioritizing copyright compliance, transparency, and fair compensation, with over 40 fully licensed catalogs in its training set. It bridges the gap between artistry and technology, honoring the legacy of music while embracing innovation.

“Jen is a love letter to every note, every instrument, and every innovation that has propelled music forward. Jen is more than a product; it’s a living tribute—a seamless blend of past and future that honors all that came before us and all that lies ahead.”

Shara Senderoff, Co-Founder and CEO

“Jen is a love letter to every note, every instrument, and every innovation that has propelled music forward. Jen is more than a product; it’s a living tribute—a seamless blend of past and future that honors all that came before us and all that lies ahead.”

Shara Senderoff, Co-Founder and CEO

“Jen is a love letter to every note, every instrument, and every innovation that has propelled music forward. Jen is more than a product; it’s a living tribute—a seamless blend of past and future that honors all that came before us and all that lies ahead.”

Shara Senderoff, Co-Founder and CEO

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

Aotearoa Office

14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand

©2025 Heart Limited

Image: Waverly Place, by James Jowers

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

Aotearoa Office

14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand

©2025 Heart Limited