
Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact
Aotearoa Office
14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand
Image: Waverly Place, by James Jowers

Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact
Aotearoa Office
14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand

A brand system for the future of ethical music AI generation.
Don’t Steal Music. Pioneering the future of music with integrity. Collaborating with artists, musicians, and rights holders at a pivotal moment when ethical innovation in AI matters most.
What we did
Brand world system
Alpha and beta interface design and testing
Website design
Proposal and launch decks
Marketing, merch and content creation
Motion graphics and photography art direction
In-studio product guides
Contributors
Shara Senderoff: CEO
Jason Vertongen: Head of Design
Nick Lemmens: Head of Motion
A brand system for the future of ethical music AI generation.
Don’t Steal Music. Pioneering the future of music with integrity. Collaborating with artists, musicians, and rights holders at a pivotal moment when ethical innovation in AI matters most.
What we did
Brand world system
Alpha and beta interface design and testing
Website design
Proposal and launch decks
Marketing, merch and content creation
Motion graphics and photography art direction
In-studio product guides
Contributors
Shara Senderoff: CEO
Jason Vertongen: Head of Design
Nick Lemmens: Head of Motion








Jen is your co-producer in high-fidelity, AI-driven next-jeneration music creation. Whether you’re inspired by a song in your heart or a melody in your mind, Jen helps you generate, iterate, and refine tracks, catapulting your creativity to new heights.
Jen’s commitment to training on real music and working with AI, rather than against it, revealed a brand universe defined by dichotomy: a celebration of the tension and roots of analogue music creation.
Jen is your co-producer in high-fidelity, AI-driven next-jeneration music creation. Whether you’re inspired by a song in your heart or a melody in your mind, Jen helps you generate, iterate, and refine tracks, catapulting your creativity to new heights.
Jen’s commitment to training on real music and working with AI, rather than against it, revealed a brand universe defined by dichotomy: a celebration of the tension and roots of analogue music creation.
Jen is your co-producer in high-fidelity, AI-driven next-jeneration music creation. Whether you’re inspired by a song in your heart or a melody in your mind, Jen helps you generate, iterate, and refine tracks, catapulting your creativity to new heights.
Jen’s commitment to training on real music and working with AI, rather than against it, revealed a brand universe defined by dichotomy: a celebration of the tension and roots of analogue music creation.








Jen sets a new industry standard for ethical generative AI in music by prioritizing copyright compliance, transparency, and fair compensation, with over 40 fully licensed catalogs in its training set. It bridges the gap between artistry and technology, honoring the legacy of music while embracing innovation.
Jen sets a new industry standard for ethical generative AI in music by prioritizing copyright compliance, transparency, and fair compensation, with over 40 fully licensed catalogs in its training set. It bridges the gap between artistry and technology, honoring the legacy of music while embracing innovation.
Jen sets a new industry standard for ethical generative AI in music by prioritizing copyright compliance, transparency, and fair compensation, with over 40 fully licensed catalogs in its training set. It bridges the gap between artistry and technology, honoring the legacy of music while embracing innovation.


















“Jen is a love letter to every note, every instrument, and every innovation that has propelled music forward. Jen is more than a product; it’s a living tribute—a seamless blend of past and future that honors all that came before us and all that lies ahead.”
Shara Senderoff, Co-Founder and CEO
“Jen is a love letter to every note, every instrument, and every innovation that has propelled music forward. Jen is more than a product; it’s a living tribute—a seamless blend of past and future that honors all that came before us and all that lies ahead.”
Shara Senderoff, Co-Founder and CEO
“Jen is a love letter to every note, every instrument, and every innovation that has propelled music forward. Jen is more than a product; it’s a living tribute—a seamless blend of past and future that honors all that came before us and all that lies ahead.”
Shara Senderoff, Co-Founder and CEO















Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact
Aotearoa Office
14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand
Image: Waverly Place, by James Jowers

Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact
Aotearoa Office
14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand