Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact
Aotearoa Office
14 Vinegar Lane,
Grey Lynn, Auckand
1062, New Zealand
Image: Waverly Place, by James Jowers
Drifters
They are the Drifters. Moving between worlds. Living in neither. Building a fictional brand universe where digital identities become an act of artistry.
What we did
Vision for transformation
First e-commerce app
Global site redesign
Redefined in-store digital
Built a design system
Set 200 years in the future, our world has fallen into icy chaos. Anticipating civilisation’s collapse, the Global Corporate States formed The Paradigm Entertainment Group — a “Big Brother” media empire built to maintain order through entertainment.
Over time, State and Media became one. The Drifters — our heroes — live in Silos, deep underground. Their lives are controlled by constant media. Their self-expression limited by the scarcity of a world with little left to give.
Drifters redefines digital identity as art. It offers users agency, creativity, and community in a time when online spaces can often flatten or commodify expression. It’s a celebration of storytelling, pushing NFT culture beyond novelty — into narrative, belonging, and world-building.
Since launch, the Drifters community has been actively building — crafting characters, stories, posters, and connections. Proving that self expression is not a luxury, but a necessity.
