
Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
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Image: Waverly Place, by James Jowers

Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact
Repositioning a multi-strategy investment firm as “superpartners” — creative collaborators dedicated to unlocking potential and driving momentum.
Sfermion believes in a future where technology doesn’t distract from reality but enriches it — where the immersive internet adds depth, colour, and meaning to our everyday lives.
What we did
Brand strategy and positioning
Purpose & vision definition
Brand identity system
Website design
Contributors
Repositioning a multi-strategy investment firm as “superpartners” — creative collaborators dedicated to unlocking potential and driving momentum.
Sfermion believes in a future where technology doesn’t distract from reality but enriches it — where the immersive internet adds depth, colour, and meaning to our everyday lives.
What we did
Brand strategy and positioning
Purpose & vision definition
Brand identity system
Website design
Contributors






Everyday we are surrounded, enhanced and inhibited by technology. Technology has enabled us to reach out across oceans and share stories, moments, ideas, knowledge and mindsets.
In theoretical physics, sfermions are hypothetical particles — the “superpartners” of known fermions in supersymmetry theory. Already rooted in a scientific world of logic, restraint, and objectivity, the name laid the perfect groundwork for a visual language ideally suited to a fast-moving investment firm that required a brand identity as minimal and clear-cut as possible.
Everyday we are surrounded, enhanced and inhibited by technology. Technology has enabled us to reach out across oceans and share stories, moments, ideas, knowledge and mindsets.
In theoretical physics, sfermions are hypothetical particles — the “superpartners” of known fermions in supersymmetry theory. Already rooted in a scientific world of logic, restraint, and objectivity, the name laid the perfect groundwork for a visual language ideally suited to a fast-moving investment firm that required a brand identity as minimal and clear-cut as possible.
Everyday we are surrounded, enhanced and inhibited by technology. Technology has enabled us to reach out across oceans and share stories, moments, ideas, knowledge and mindsets.
In theoretical physics, sfermions are hypothetical particles — the “superpartners” of known fermions in supersymmetry theory. Already rooted in a scientific world of logic, restraint, and objectivity, the name laid the perfect groundwork for a visual language ideally suited to a fast-moving investment firm that required a brand identity as minimal and clear-cut as possible.

























Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact
Image: Waverly Place, by James Jowers

Building brands
to believe in
We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.
Contact