Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited

Image: Waverly Place, by James Jowers

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited

Repositioning a multi-strategy investment firm as “superpartners” — creative collaborators dedicated to unlocking potential and driving momentum.

Sfermion believes in a future where technology doesn’t distract from reality but enriches it — where the immersive internet adds depth, colour, and meaning to our everyday lives.

What we did

  • Brand strategy and positioning

  • Purpose & vision definition

  • Brand identity system

  • Website design

Contributors

Repositioning a multi-strategy investment firm as “superpartners” — creative collaborators dedicated to unlocking potential and driving momentum.

Sfermion believes in a future where technology doesn’t distract from reality but enriches it — where the immersive internet adds depth, colour, and meaning to our everyday lives.

What we did

  • Brand strategy and positioning

  • Purpose & vision definition

  • Brand identity system

  • Website design

Contributors

Everyday we are surrounded, enhanced and inhibited by technology. Technology has enabled us to reach out across oceans and share stories, moments, ideas, knowledge and mindsets.

In theoretical physics, sfermions are hypothetical particles — the “superpartners” of known fermions in supersymmetry theory. Already rooted in a scientific world of logic, restraint, and objectivity, the name laid the perfect groundwork for a visual language ideally suited to a fast-moving investment firm that required a brand identity as minimal and clear-cut as possible.

Everyday we are surrounded, enhanced and inhibited by technology. Technology has enabled us to reach out across oceans and share stories, moments, ideas, knowledge and mindsets.

In theoretical physics, sfermions are hypothetical particles — the “superpartners” of known fermions in supersymmetry theory. Already rooted in a scientific world of logic, restraint, and objectivity, the name laid the perfect groundwork for a visual language ideally suited to a fast-moving investment firm that required a brand identity as minimal and clear-cut as possible.

Everyday we are surrounded, enhanced and inhibited by technology. Technology has enabled us to reach out across oceans and share stories, moments, ideas, knowledge and mindsets.

In theoretical physics, sfermions are hypothetical particles — the “superpartners” of known fermions in supersymmetry theory. Already rooted in a scientific world of logic, restraint, and objectivity, the name laid the perfect groundwork for a visual language ideally suited to a fast-moving investment firm that required a brand identity as minimal and clear-cut as possible.

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited

Image: Waverly Place, by James Jowers

Building brands
to believe in

We’re always up for a new challenge, problem to solve, of future to imagine. Reach out, book a time to meet. Let’s see how we can help.

©2025 Heart Limited